User Researcher
& Designer

User Researcher
& Designer

US citizen, presently in India. No sponsorship needed.

US citizen, presently in India.

No sponsorship needed!

US citizen, presently in India.
No sponsorship needed!

Currently Research & Design Lead @ Fold Labs

Currently Research & Design Lead @ Fold Labs

Hello! I'm Surabhi.
Hello! I'm Surabhi.

I've been a user researcher specialising in behaviour change for the past 3+ years. Every project I work on feels like a new puzzle, with people at the heart of it. At my core, I believe that great research has the power to transform products, services and experiences. Research makes them not just functional but truly meaningful for the people who use them.

I've been a user researcher specialising in behaviour change for the past 3+ years. Every project I work on feels like a new puzzle, with people at the heart of it. At my core, I believe that great research has the power to transform products, services and experiences. Research makes them not just functional but truly meaningful for the people who use them.

Framer Development

Framer Development

Framer Development

Branding

Branding

Branding

Visual Design

Visual Design

Visual Design

User Interface Design

User Interface Design

User Interface Design

Product Design

Product Design

Product Design

User Experience Design

User Experience Design

User Experience Design

User Research

User Research

User Research

Pitch Deck Design

Pitch Deck Design

Pitch Deck Design

Design Systems

Design Systems

Design Systems

What I bring to the table

What I bring to
the table

Digital experiences that engage users and help your startup stand out from day one

Digital experiences that engage users and help your startup stand out from day one

Qual Research | Fellowship

Six Journeys, Beyond
the Policies

Fold Labs

WEB DESIGN

Designed & implemented new booking platform

Fold Labs x Quest Alliance

Fold Labs x Quest Alliance

WEB DESIGN

Designed & implemented new booking platform

Fold Labs x Quest Alliance

WEB DESIGN

Designed & implemented new booking platform

Fold Labs x Quest Alliance

UX/UI DESIGN

Making the world more mindful

Meditation app image

Meditator

WEB DESIGN

Restructuring the website to optimize conversion

Wthr

Selected Projects

Below are a few projects which showcase research in action!

Qual Research | Fellowship

Six Journeys,
Beyond the Policies

Fold Labs

WEB DESIGN

Designed & implemented new booking platform

UX/UI DESIGN

Making the world more mindful

Meditator

WEB DESIGN

Restructuring the website to optimize conversion

Wthr

Behind the canvas

Finally, meet the designer passionate about helping startups succeed – a quick peek into my world

Finally, meet the designer passionate about helping startups succeed – a quick peek into my world

I help startups turn big ideas into designs that actually work. Whether you need an MVP that converts or a pitch deck that closes funding, I focus on results over pretty pixels.
When I'm not designing, you'll find me stargazing or hunting for the perfect coffee. I believe great design should solve real problems fast—no endless revisions, no designer ego, just stuff that works.

I help startups turn big ideas into designs that actually work. Whether you need an MVP that converts or a pitch deck that closes funding, I focus on results over pretty pixels.
When I'm not designing, you'll find me stargazing or hunting for the perfect coffee. I believe great design should solve real problems fast—no endless revisions, no designer ego, just stuff that works.

Get in touch!

Get in touch!

Get in touch!

Kind words from Clients

Artemis completely transformed how we present ourselves to investors. The design work didn't just look great—it helped us close our Series A.

Sarah Chen

Founder, FinFlow

Artemis completely transformed how we present ourselves to investors. The design work didn't just look great—it helped us close our Series A.

Sarah Chen

Founder, FinFlow

Artemis completely transformed how we present ourselves to investors. The design work didn't just look great—it helped us close our Series A.

Sarah Chen

Founder, FinFlow

Working with Artemis felt like having a co-founder who actually gets design. Fast turnarounds, clear communication, and results that move the needle.

Marcus Rivera

CEO, TalentBridge

Working with Artemis felt like having a co-founder who actually gets design. Fast turnarounds, clear communication, and results that move the needle.

Marcus Rivera

CEO, TalentBridge

Working with Artemis felt like having a co-founder who actually gets design. Fast turnarounds, clear communication, and results that move the needle.

Marcus Rivera

CEO, TalentBridge

Our conversion rates doubled after Artemis redesigned our landing page. Sometimes simple changes make the biggest impact.

Jessica Park

Head of Growth, LaunchPad

Our conversion rates doubled after Artemis redesigned our landing page. Sometimes simple changes make the biggest impact.

Jessica Park

Head of Growth, LaunchPad

Our conversion rates doubled after Artemis redesigned our landing page. Sometimes simple changes make the biggest impact.

Jessica Park

Head of Growth, LaunchPad

Ready to build something amazing?

Get in touch

Ready to build something amazing?

Get in touch

Ready to build something amazing?

Get in touch